Client
Manitoba Conservatory of Music and Arts
Project
To create a series of bus benches for the organization to use in an early-2019 campaign
Objective:
The client wanted something that stood out and showcased the benefits music provides in order to get people to book more music lessons with the Manitoba Conservatory of Music and Arts. I knew the campaign would roll out in early 2019 when Winnipeggers are used to seeing a lot of grey and dreariness. I designed the ads to be bright colours so they stood out, and focused on a minimal feel. This is fairly unusual for bus bench ads and I wanted the copywriting to be the main focus after the bright colours attracted the initial attention.